Session 401: Provider and Patient Engagement: Innovatively engaging consumers through meaningful interactions, privacy protections, and patient centered care.
In the new shared-accountability health economy, customer loyalty can be gained or lost depending on the care experience and outcome of care at each touch point. Achieving optimal care experiences and outcomes requires hospitals to proactively anticipate the risks, needs, and preferences of each consumer and build new service capabilities to adapt their services to those risks, needs, and preferences. Cloud, mobile communications, and consumer device technologies will enable hospitals to connect consumers in new and inexpensive ways to the resources they need to achieve optimal health and outcomes. But engaging consumers in their health and care in these new ways will also require hospitals and technology vendors to prove to that they have in place the privacy and security protections necessary to protect electronic patient health information from prying eyes and enable consumers to control the access and flow of their personal information with greater granularity.
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